Blogger and social media expert Social Steve laid out a solid marketing plan for using social media the right way about a year ago.
Luckily for us, he has recently updated it because, as we all know, the online world changes quickly and what may have been true a year ago may not hold up so well today.
His original approach still holds true, however. Steve calls this the A-Path approach:
- How will I get someone’s Attention? Attraction? Affinity?
- How will I get them to be part of my Audience?
- And then turn some audience members into Advocates?
It’s a brilliant method for laying the foundation for any social media marketing plan.