Recipes for PublicityElizabeth Yarnell


An A-List Social Media Marketing Plan

Blogger and social media expert Social Steve laid out a solid marketing plan for using social media the right way about a year ago.

Luckily for us, he has recently updated it because, as we all know, the online world changes quickly and what may have been true a year ago may not hold up so well today.

His original approach still holds true, however. Steve calls this the A-Path approach:

– How will I get someone’s Attention? Attraction? Affinity?
– How will I get them to be part of my Audience?
– And then turn some audience members into Advocates?

It’s a brilliant method for laying the foundation for any social media marketing plan.

How Non-Profits Can Use Social Media On the Go

How is social media influencing the non-profit world?

It is creating new ways of mobilizing activists, building communities of supporters, and helping the non-profits to raise funds and awareness through the immediacy and sharing aspects of Web 2.0.

Nonprofitorgs writes: “Much to the chagrin of traditional media, the new leaders of the nonprofit sector will function much like reporters. They will Tweet from location, break news on Facebook, send out group text calls to action, document in real-time photos and videos, and blog report backs live from events as they unfold.”

Nonprofitorgs gives 11 essential tools that the savvy new media manager should have and be using to position their non profit at the forefront. These start with the demand for using a smart phone and include mobile apps for:

– Twitter
– Facebook
– Foursquare
– Twitpic
– 12 Seconds TV
– Trottr
– TextPlus

Nonprofitorgs also recommends staying abreast of upcoming technology like Bump data sharing and accepting payments via mobile phone. Read the whole insightful article for ideas about how you can use these new technologies to raise awareness and spread your message.

Using Twitter Hashtags to Attract Followers

Today a member of one of my LinkedIn groups alerted us to this post on Socialbrite by Kim Bale describing 40 hashtags for social good.

This post is helpful because not only does she give these invaluable #hashtags useful for promoting your do-good causes and helping to spread your message far and wide, but she also provides a great overview of what hashtags are and why you might want to give up precious Tweet space to use them.

It’s easy to figure out the popular hashtags being used already on Twitter: just go to and look for your keywords. Or, check out the Trending field on your Twitter page to see what’s hot at the moment.

If you are an advanced user, when you pick a #hashtag you further research it on an analytics website, like Trendistic, What The Hashtag or, to see how it trends over time.

IACP cookbook awards 2011

2011 IACP Cookbook Awards — Submissions due October 29, 2010
Celebrating 25 Years of Excellence in Cookbook Publishing

The International Association of Culinary Professionals (IACP) invites you to submit your book entries for the 2011 Cookbook Awards by Friday, October 29, 2010.

This year, the IACP Cookbook Awards program celebrates its 25th year of applauding excellence and setting standards in cookbook publishing. The awards have become one of the industry’s most coveted acknowledgements of excellence in cookbook writing. They encourage and promote quality and creativity in both writing and publishing, and honor the best cookbooks published each year.

Detailed descriptions of all 17 categories and optional awards are available online.

Online Entry Form
The IACP is excited to offer the option of an electronic entry form, which you may complete online. Supplemental materials such as books, check payments and required forms must be mailed to IACP Headquarters once your online entry form is completed. All materials must arrive by the October 29, 2010 deadline.

To help guide you through the submission process, we have provided a list of Frequently Asked Questions.

Finalists will be announced in March, and winners will be announced in June at the Awards Gala of the 2011 IACP Annual Conference in Austin, Texas.

Get Radio Interviews:

Looking to expand your exposure? Radio can help.

Whether it’s NPR, satellite radio, your local airwaves, or someone’s podcast, having your voice out there spreading your message doesn’t hurt. At best, you’ll make some sales and fortify your brand. At worst, you’ll have an audio file that you can offer to visitors on your website and will likely live on for eternity in some form on the internet, continuing to build your fanbase.

The best part is that you can usually do a radio interview from home, in your pajamas!

Now, there’s a free service that publishes guest requests for all kinds of radio shows:

Check it out, sign up, and start seeing requests for radio guests fill your inbox.

I’ll be listening for you!

10 Things That Have Changed In Publishing Since 2000

When started in 2000, the writing industry was different. You’d search the web (on dial-up connections) for new results about your favorite publishers or agencies. The term social media didn’t exist – Facebook didn’t even start until 2003.

Here are a few other things that have changed in the world of publishing in the past 10 years:

  1. Many publications and publishers now accept electronic submissions, whether via e-mail or online submission forms.
  2. More than ever, writers have to brand themselves.
  3. Writers must do the work of marketing and promoting themselves to agents, editors, publishers, and–ultimately–readers. (Wondering how? Check out Get Known Before the Book Deal.)
  4. Personal sites and blogs have made it easier than ever for writers to develop an audience.
  5. Ad-based print resources (i.e., Magazines and Newspapers) have struggled to adjust to the Internet with new content strategies and pricing models.
  6. Due to the tough economic times, publications are relying more and more on freelancers.
  7. The proliferation of online content has opened up more opportunities than ever for writers from all backgrounds.
  8. There are more online tools than ever to help writers research and write more efficiently and knowledgeably.
  9. Social media offers easy and ground-breaking ways to network with publishing professionals, other writers, and potential interviewees.
  10. Businesses and organizations now rely on great content to attract new customers, sell products, and spread important messages–the trend of content marketing. (Wonder how much you should charge for your content? Here are some freelance fee guidelines.)

One thing hasn’t changed: Great writing is always in demand!

Eric Hoffer Book Awards for Small and Independently Published Authors



New or old, we want to read your book. … Each year, independent publishers release extraordinary books to little or no recognition. The Eric Hoffer Book Award recognizes excellence in publishing. A SINGLE REGISTRATION gives you FIVE WAYS TO WIN by genre, press, the Montaigne Medal, the da Vince Eye, and the Hoffer grand prize. The least expensive way to promote your book is with point-of-sale award recognition and international press coverage. There is a category for every book. (See submission guidelines below or check our listing in Writer’s Market or visit

* $1,500 GRAND PRIZE * Low Entrance Fee of $45 * Many Categories *

* $1,500 GRAND PRIZE (the Eric Hoffer Award for Books)
* Winner of the Montaigne Medal for most thought-provoking books
* Winner of the da Vinci Eye for best cover
* Winner and First Runner-Up awarded for every category
* Honorable Mentions for every category
* Individual Awards for Micro, Small, and Academic Presses, as well as Self-Published Books
* Coverage in The US Review of Books, in the annual anthology Best New Writing, and on
* Gold Seal Certificates
* Worldwide Exposure

CATEGORIES: Art, Poetry, General Fiction, Commercial Fiction, Children, Young Adult, Culture, Memoir, Business, Reference, Home, Health, Self-Help/Spiritual, Legacy Fiction, and Legacy Nonfiction.

* Low entrance fee ($45)
* Montaigne Medal (for most thought-provoking book)
* da Vinci Eye (for superior cover art)
* Categories all book genres
* Legacy categories for any book older than two years
* Coverage in the US Review of Books
* Coverage in Best New Writing
* Recognition with one of America’s premier philosophers (Eric Hoffer)

In this tough economic time, your book is always a great value, and the Eric Hoffer Book Award is the most economical way to achieve publicity and recognition. Read previous contest coverage in the US Review of Books and view past winners and press releases at

Online Website to Feature Independently Published Authors

Here’s an opportunity for self-published (aka indie) authors to contribute and/or be featured on a recently launched Web site for independent publishing.

There are two opportunities to be included. The first is as a contributor for The Indie Reader, the IR zine section.

The second is as a contributor to IndieJourney, which will be part of the community section. Authors interested in IndieJourney will need to submit a book (which can be returned if you send a SASE) so they can review and decide who to feature. There are no fees to participate in either section.

Interested? Contact: Amy Edelman, ahedelman at

Good luck!!

Moonbeam Children’s Book Awards 2009

The Moonbeam Children’s Book Awards are well under way and quickly approaching the end of our early bird savings entry deadline on June 20th.

The third annual Moonbeam Children’s Book Awards honor the year’s best children’s books, authors and illustrators. The program is accepting entries until August 8th, 2009 for books with 2008 or 2009 copyrights or that were released in 2008 or 2009.  They are open to authors, illustrators, and publishers of children’s books written in English or Spanish and intended for the North American market.

Presented by Jenkins Group and Independent Publisher Online, the Moonbeam Children’s Book Awards bring increased recognition to exemplary children’s books and their creators, and support childhood literacy and life-long reading. Awards are given in 36 categories covering the full range of subjects, styles and age groups that children’s books are written and published in today.

The 2008 contest attracted 1,085 entries, and 138 Moonbeam medals were awarded to authors and publishers from 30 U.S. states, four Canadian provinces, and four countries overseas.

Early-bird entry fee deadline is June 20th ($85 fee); the final deadline is August 8, 2009 ($95 fee). **Note that this cut-off date is two weeks earlier than originally announced.**

Judging is based on content, originality, design, and production quality, with emphasis on social relevance and age appropriateness. Our judging panels include experts from the fields of editing, design, teaching, bookselling and library, and many categories are judged by teachers and their students. Results will be announced on September 15th, 2009 and presented during the West Virginia Book Festival in Charleston, WV on October 10, 2009.

Twitter Terminology

Twitter, the 140-character microblog social media network, spawned a whole lexicon of terminology specifically dedicated to Twittering. I was asked recently to explain some of them, so I thought I’d share the information with everyone. This list is by no means definitive, but for Twitter newbies, it should give you someplace to start.

Tweet: A 140-character post.

Follow/Following: Choosing to receive someone’s Tweets.

Followers: Those who choose to receive your Tweets.

Twitterstream: The flow of Tweets from people you are following.

Twitterverse/Twittersphere: The world of Tweets, including online and mobile.

Twitter Handle: The 16- or fewer- character name you go by on Twitter. The Twitter Handle becomes your Twitter profile page URL (i.e.,, and is how people will identify you. The Twitter Handle is always preceded by @, as in @ElizabethYarnel.

ReTweeting: Forwarding a Tweet to the followers in your Twitterstream. Best ettiquette says to credit the original Tweeter by identifying it as a “Retweet” or simply “RT @ElizabethYarnel”.

@Replies: You’ll see this link in the right-hand column of your Twitter page. Clicking it will show you all the Tweets that include your @Handle. In other words, messages for you or about you.

Direct Messages: Use Direct Messages to carry on a private conversation with someone. Direct Messages can only be sent if both Tweeters are following each other.

Favorites: Star the Tweets you’d like to come back to for their useful links or other valued information. Clicking on the Favorites link will show you all the Tweets you’ve selected.

Hashtags (#): Twitter uses hashtags (#) to group Tweets on the same topic. Once a group establishes a hashtag, it is tracked at Twitterers can search by hashtag to find Tweets about that topic. Hashtags are often used for conferences and meetings as Tweets fly around the room.

Twitter Skin: The customizable design behind the standard fields on your Twitter home page. You might want to use a good design company to carry your brand onto your Twitter skin.

Twitter Apps: Little widgets and other applications that enable you to maximize your use of Twitter across the web and mobile networks.

Tweeple: People who Tweet.

See the Twitter Fan Wiki for lots more info on Twitter!