Recipes for PublicityElizabeth Yarnell

An A-List Social Media Marketing Plan

Blogger and social media expert Social Steve laid out a solid marketing plan for using social media the right way about a year ago.

Luckily for us, he has recently updated it because, as we all know, the online world changes quickly and what may have been true a year ago may not hold up so well today.

His original approach still holds true, however. Steve calls this the A-Path approach:

- How will I get someone’s Attention? Attraction? Affinity?
- How will I get them to be part of my Audience?
- And then turn some audience members into Advocates?

It’s a brilliant method for laying the foundation for any social media marketing plan.


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